General Electric calculates that the total number of light bulbs sold to consumers in the next year by all light bulb producers is 1 billion, given anticipated marketing efforts by the firms involved. This figure represents the industry's
A. sales potential.
B. market potential.
C. target growth rate.
D. sales forecast.
E. sales objective.
Answer: B
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A Board decides that a lottery is an inappropriate fundraiser in low-income neighborhoods. The board is performing which of the following functions?
a. expertise b. linking to the environment c. volunteering d. oversight e. marketing
When a researcher chooses not to study a factor that could be related to the prob-lem, he or she should not mention that fact in the proposal
Indicate whether the statement is true or false
A bank may finance up to ________ of a company's accounts receivable.
A. 80 percent B. 50 percent C. 70 percent D. 60 percent
A person must have contractual capacity to be an agent.
Answer the following statement true (T) or false (F)