What are the various advantages and disadvantages of using the lecture method of instruction for management development?
What will be an ideal response?
Strengths of the lecture method of instruction include the following:
• Lectures can communicate the intrinsic interest of the subject matter. The lecturer can communicate his/her enthusiasm for the subject, which should enhance the audience's interest in learning.
• Lectures can cover material not otherwise available.
• Lecturers can reach many learners at one time.
• Lecturers can serve as effective models for their audience. An effective lecturer not only conveys information but also conveys what does and does not work in different settings.
• The lecture method lets the instructor control what will be covered, the sequence in which it will be covered, and how much time will be devoted to each topic.
• Lectures pose a minimal threat to the learner.
Weaknesses of the lecture method include the following:
• Lectures often do not allow for feedback from the audience.
• Listeners are often passive.
• The length of lecture periods often does not match listeners' interest spans.
• Lecturing fails to allow for individual differences in ability or experience.
• Lectures are unsuitable for certain higher forms of learning, such as analysis and diagnosis.
• Lectures are partially dependent on the public speaking skills and abilities of the lecturer.
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Porter is a sales representative for General Mills. Each week he uploads his plans for visiting clients out in the field to a routing and scheduling decisions system. Porter knows that one of the primary goals of routing and scheduling decisions in personal selling is to
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