Entering invalid data into a field describes:
A) transposing.
B) transcripting.
C) appending.
D) truncating.
E) hashing.
B
Explanation: B) You must anticipate common errors such as transcripting errors to avoid data-entry mistakes.
CL
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When Brian explains to his supervisor that advertising communication may not lead to immediate behavioral response or purchase, and uses a purchase funnel analogy to explain that a series of effects must occur, with each step fulfilled before the consumer can move to the next stage, he is explaining the ________ model of how advertising works.
A. hierarchy of effects B. AIDA C. diffusion of innovations D. innovation adoption E. information processing
A question asks respondents to evaluate a travel agency on a scale from 1 to 5 where 1 means "very dissatisfied" and 5 means "very satisfied." This is an example of a:
A) synthetic metric scale B) natural metric scale C) natural categorical scale D) closed-ended scale E) synthetic natural scale
The material price variance (computed at point of purchase) is
a. the difference between the actual cost of material purchased and the standard cost of material purchased. b. the difference between the actual cost of material purchased and the standard cost of material used. c. primarily the responsibility of the production manager. d. both a and c.
____ focuses only on factors that change from one course of action to another
a. Incremental analysis b. Margin of safety c. Operating leverage d. A break-even chart