In the Circles for a Successful Value Proposition framework, the value proposition is represented by
A. the intersection between all three of the circles.
B. the intersection between customer needs/wants and competitors' benefits.
C. the intersection between customer needs/wants and the firm's product's benefits.
D. the part of the firm's benefits that doesn't overlap with anything.
E. the intersection between the firm's benefits and competitors' benefits.
Answer: C
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