Web advertising has shifted from the traditional banner ad to new forms. Which is not one of these new forms?

a) Skyscraper ads
b) Pop-up ads
c) Large square and rectangular ads
d) Text-oriented ads


A

Communication & Mass Media

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Effective communicators look for meaning in the words they hear, rather than looking for meaning in the people who use those words

Indicate whether the statement is true or false

Communication & Mass Media

Identifyone of the five guidelines for a speech of introduction

What will be an ideal response?

Communication & Mass Media

Audience analysis is an important factor in which of the following?

A. organizing the speech B. choosing supporting materials C. selecting a topic D. All of these answers are correct. E. Both selecting a topic and choosing supporting materials

Communication & Mass Media

Descriptive communication fosters a more supportive climate than evaluative communication

a. True b. False Indicate whether the statement is true or false

Communication & Mass Media