Last night while he was eating dinner, Tom got a phone call from a salesperson who wanted to know if he would be interested in subscribing to the local newspaper. The salesperson would best be described as a:
A. prospect.
B. referral.
C. endless chain prospect.
D. telemarketer.
E. center of influence.
Answer: D
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U.S. GAAP and IFRS require complex procedures in accounting for income taxes. For example, firms provide for estimated uncollectible accounts when they recognize sales on account but delay the tax deduction until later, when firms judge that particular customers' accounts are uncollectible. In this example, a
a. deferred tax asset arises. b. deferred tax liability arises. c. firm recognizes a revenue earlier for financial reporting than for tax reporting. d. firm recognizes a revenue earlier for tax reporting than for financial reporting. e. firm recognizes an expense earlier for tax reporting than for financial reporting.
Though advertising experts wish it were true, there is not always a direct link between a particular form of marketing communications and
A. the reach/frequency ratio. B. the level of noise in the IMC channel. C. a consumer's purchase. D. enhanced decoding processes. E. supply chain effectiveness.
When shopping for detergent, Zachary looks at Tide, Fresh Start, Persil, and All and chooses the one that is on sale. These four brands make up his ____ set.
A. alternate B. purchase C. consideration D. problem E. imposed
Materials purchased in anticipating of rising prices, shortages, government instability, and the like is referred to as ______.
a. hedge inventory b. anticipation inventory c. seasonal inventory d. stabilizing inventory