According to Zwilling (2011), location-based service opportunities for B2B include the creation of social hubs
Indicate whether the statement is true or false
FALSE
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Paid actors or models used in an advertisement to resemble everyday people would be considered to be celebrity endorsement since they are professional actors or models
Indicate whether the statement is true or false
When you're selecting keywords to include your résumé, you should
A) never use more than three of them at a time. B) work them into your introductory statement and other résumé sections. C) avoid placing them in a keyword summary at the end of the résumé. D) choose strong verbs and colorful adjectives. E) limit keywords to a bulleted list on the first page of your résumé.
First-mover disadvantages (or late-mover advantages) rarely arise when
A. rapid market evolution gives fast followers an opening to leapfrog the pioneer with next-generation products of their own. B. the pioneer's products are somewhat primitive and do not live up to buyer expectations, allowing clever followers to win disenchanted buyers with better-performing products. C. the market response is strong and the pioneer gains a monopoly position that enables it to recover its investment. D. the costs of pioneering are much higher than being a follower and only negligible learning/experience curve benefits accrue to the pioneer. E. the marketplace is skeptical about the benefits of a new technology or product being pioneered by a first mover.
According to the Hay Group's sixth annual Best Companies for Leadership Study, the top 20 companies:
a. have excellent leaders at the top who make good decisions without requiring time wasting participation from local leaders b. encourage local leaders to participate in decisions made at headquarters c. use bottom-up leadership exclusively—only ideas generated at the front line are implemented d. use top-down leadership exclusively—only ideas generated at the top are implemented