Car makers design and produce new model cars more quickly now than in the past. This is an example of
A. effective leadership.
B. decreased cycle time.
C. increased employee morale.
D. valued diversity.
E. low-cost production.
Answer: B
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The _____ of a specific raw material is the optimal quantity that allows a business to minimize overstocking and save cost, without risking understocking and missing production deadlines.
A. targeted market list (TML) B. bill of materials (BOM) C. economic order quantity (EOQ) D. convenient order quantity (COQ)
M&Ms engages DirecTV or Dish Network viewers in a candy themed video game through the arrow keys on their television remotes. This is an example of ________ advertising
A) virtual world B) interactive TV C) direct-response TV D) podcast E) e-catalog
According to the market approach to resolving environmental challenges, standards like corporate average fuel economy that address pollution and pollution-related disease are considered mainly because of people's reliance on market solutions to sustain the environment.
Answer the following statement true (T) or false (F)
More companies are adopting the concept of ________, which is the coordination of advertising, sales promotion, public relations, and personal selling to ensure that all marketing communications are consistent and relevant to the target market
A) integrated marketing communications B) integrated personal selling C) integrated competitive methods D) nonpersonal communication channels E) viral marketing