The right promotion blend depends on what the firm wants to accomplish, so the objective must be clearly defined.
Answer the following statement true (T) or false (F)
True
Promotion objectives (informing, persuading, and reminding) must be clearly defined because the right promotion blend depends on what the firm wants to accomplish. All try to affect buyer behavior by providing more information.
You might also like to view...
All of the following are considered nonexchange transactions except
A) the day-by-day accumulation of interest. B) the wear and tear on machinery. C) the sale of goods and services. D) losses from fire, flood, and theft.
Answer the following statements true (T) or false (F)
1. Depreciation refers to the differences between assets and liabilities. 2. Nonprofits should have an operating budget, a capital budget, and a cash budget.
Which of the following is not a step in the psychological-progressive pattern?
A. arouse B. dissatisfy C. gratify D. empathize
Discuss the factors that make marketing objectives effective
What will be an ideal response?