For its international advertising, Lambert & Rios Corp., a global clothing company, uses an organizational approach in which the president of its global marketing division supervises the company's marketing program in all the host countries but still provides autonomy to local and regional marketing directors. This is an example of a
A. centralized approach.
B. combination of pattern advertising and regional advertising.
C. matrix network.
D. decentralized approach.
E. combination of the centralized and decentralized approaches.
Answer: E
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Indicate whether the statement is true or false