Which of the following brand strategies is being used when the local ice cream shop decides to add a new flavor to its menu?
A. a brand extension
B. a multi-brand
C. a copycat brand
D. a premium brand
E. a line extension
Answer: E
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Exploratory research would be used to gather data about the market potential for a new product
Indicate whether the statement is true or false
Mariko, age 15, was practicing her karate moves in the park. She turned quickly and threw a punch hitting Ken, who she had not seen coming, in the nose. What tort, if any, did Mariko commit?
A) assault B) battery C) negligence D) trespass E) none, because she was under age
Explain how an organization can go public and why many entrepreneurs prefer not to go public.
What will be an ideal response?
Which of the following is an example of a horizontal restraint of trade?
A. resale price maintenance B. division of markets C. unilateral refusal to deal D. conscious parallelism