DeFeet InternationalDeFeet International started as a cyclist sock company. The founder, Shane Cooper, said that the existing socks for cyclists were just not of great quality so he made socks for his cycling team by knitting them inside out. The socks were of special materials aimed at giving the cyclist the most comfortable fit. These socks were not the traditional white socks but bright, bold, and flashy colored socks with cool graphics. These high tech socks were priced around $10 a pair. Their web site says "DeFeet is Made for Driven Soles." Soon cycling elites like Lance Armstrong and Greg LeMond were sporting the DeFeet brand. The company branched into running, hiking and snow gear. Their products include socks, armskins, calfskins, boxer briefs, gloves, and shirts for the serious
athlete. They also have a custom department where socks, armskins, and gloves can be customized with any motif including sponsor types of logos like Michelin, Pabst Blue Ribbon, or BP. Even kids can enjoy DeFeet's high quality socks. DeFeet's products can be found in retailers across the world, in more than twenty countries, like Israel, Australia, Belgium and the United States. More than two-dozen online retailers also carry their products.Refer to DeFeet. DeFeet's _____ is high-tech apparel, the packaging it comes in, the brand name, company image and value.
A. product
B. place
C. price
D. promotion
E. position
Answer: A
You might also like to view...
When Penguin Catering Services first opened, the owner decided to target only events at resorts in its geographic region. Penguin Catering was using a(n) ________ targeting strategy.
A. differentiated B. micromarketing C. benefit-driven D. concentrated E. undifferentiated
Operating assets exclude investments, land, and intangibles from the asset base
Indicate whether the statement is true or false
In which of the columns of a worksheet would a net loss be found?
A) in the balance sheet credit column and the income statement debit column B) in the balance sheet debit column and the income statement credit column C) in the unadjusted trial balance credit column, the adjusted trial balance credit column, and the balance sheet credit column D) in the unadjusted trial balance debit column, the adjusted trial balance debit column, and the balance sheet debit column
For most occupations the law forbids an employer from forcing you into retirement
A) before age 60. B) before age 65. C) before age 70. D) at any age.