The best test of whether potential entry is a strong or weak competitive force is ________.
A) the strength of buyer loyalty to existing brands.
B) whether the industry's driving forces make it harder or easier for new entrants to be successful.
C) whether the strategies of industry members are well matched to the industry's key success factors.
D) whether the industry offers an opportunity for a blue ocean strategy.
E) to ask if the industry's growth and profit prospects are strongly attractive to potential entry candidates.
E) to ask if the industry's growth and profit prospects are strongly attractive to potential entry candidates.
The strongest competitive pressures associated with potential entry threats come not from outsiders but from current industry participants looking for growth opportunities. Existing industry members are often strong candidates to enter market segments or geographic areas where they currently do not have a market presence.
You might also like to view...
In trend analysis, each item is expressed as a percentage of the
a. net income amount. b. total assets amount. c. base year amount. d. retained earnings amount.
Discuss the application of the high-low method
Marketing intermediaries never establish pricing policies and terms of sale.
Answer the following statement true (T) or false (F)
Which of the following statements about ocean marine insurance coverages is (are) true?
I. Hull insurance limits coverage to the breakdown of a ship's machinery and equipment. II. Protection and indemnity insurance provides liability insurance to the ship owner for bodily injury and property damage to third parties. A) I only B) II only C) both I and II D) neither I nor II