Implementation of the marketing concept requires a firm to obtain information on what customers' needs are and how those needs are being met by products currently on the market.
Answer the following statement true (T) or false (F)
True
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In a short essay, list and discuss the four classifications of projective techniques used in marketing research
What will be an ideal response?
When the frequency in any cell of a contingency table is low, it is ________
A) time to stop the analysis B) OK to ignore this and move on to finish the analysis C) OK to proceed if the phi coefficient is used D) time to increase the size of the table E) time to reduce the size of the table by combining categories
Which of the following have well-established methods of operation?
A. New start-up firms B. Franchises C. Bankrupt firms D. All of these
Which of the following is an example of a firm utilizing public relations as a promotion tool?
A) a firm using its personal sales force at an expo to sell its products B) a firm sending its catalog directly to customers through e-mail C) a firm informing customers of special discounts on its Web site D) a firm providing interesting information about a product to the news media E) a firm using a celebrity to endorse a product in a television commercial