The New York Times emphasizes ______, rather than ______, for reader personalization on its web site

a. services, content
b. content, services
c. categories, preferences
d. preferences, categories


A

Communication & Mass Media

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Distinguish figures and tropes A figure is a change to the structure of a phrase that lends an ear-catching quality and highlights important content.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Which of the following is an example of an antithesis, or a "putting of opposites together"?

A. one small step for a man; one giant leap for mankind B. Swiftly and silently, Jim hacked the watermelon into small pieces. C. brave as a rabbit D. bread is like a candy E. none of these choices

Communication & Mass Media

Choose the answer which best describes a tease

a) someone who irritates or aggravates the anchor. b) a short script previewing an upcoming story, intended to tantalize the viewer and keep him tuned in. c) a short package. d) a brief video instruction that tells the newscast director that another story is coming up.

Communication & Mass Media

Your textbook talks about a number of studies that have consistently shown that the majority of people tend to think they are very good listeners. Take a minute to evaluate your own listening skills honestly. What listening habits have you developed that make you a good listener? What could you improve on to become a better listener? Are the strengths or challenges you presented confined to a certain social or relational context (e.g., work, school, familial relationships, romantic relationships)?

What will be an ideal response?

Communication & Mass Media