In his speech about computer programming, Jeremiah

used highly technical language, known as __________,
which confused his audience.

a. hyperbole
b. malapropism
c. jargon
d. cliché


c

Communication & Mass Media

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Jacob defined the term intelligence by citing a leading researcher in the field's explanation of the concept. He is using a definition by

A) authority. B) negation. C) specific examples. D) testimony.

Communication & Mass Media

What strategy was used to convey emotional appeal in the American Greetings campaign?

a. Facebook ads prior to Mother’s Day b. paid and shared social media c. television ads on Hallmark Channel programs d. magazine advertising

Communication & Mass Media

Groups are better than individuals at solving disjunctive tasks.

Answer the following statement true (T) or false (F)

Communication & Mass Media

President Andrew Jackson:

a) looked at the press as a tool to help him reform business, government and politics; b) became the first president to support the powers of the press by offering its editors the privilege of governmental influence; c) appointed the first presidential press secretary; d) filled many offices with newspaper editors; e) all of the above

Communication & Mass Media