NetKart is a newly launched online bookstore. The firm embarks on an advertising campaign
with a view to introduce its services to online customers and build awareness of its brand.
Which of the following advertising objectives is the most appropriate for NetKart?
A) reminder advertising B) reinforcement advertising
C) persuasive advertising D) informative advertising
D
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The ________ is equal to current market demand divided by market potential
A) share development index (SDI) B) market development index (MDI) C) business share index (BSI) D) market share index (MSI) E) sales growth index (SGI)
Although public relations is an unlicensed field, practitioners may obtain a form of professional status and credentialing by which of the following?
A. Earning accreditation in public relations B. Obtaining a master's degree from an accredited university C. Establishing their own personal code of ethics D. Participating in continuing education programs E. Joining the Public Relations Society of America
Dub Wireless’s marketing team spent $750,000 in 2014 to add 12,000 new subscribers. In 2015, Dub spent $865,000 to add 12,500 new subscribers. What was the marketing team’s productivity in 2014?
a. 0.004 subscribers/$ b. 0.016 subscribers/$ c. 0.014 subscribers/$ d. Cannot be determined from the information given
Which of the following is not included in the ethical environment?
a. Personal integrity b. Cultural mindset c. Sector responsibility d. Global sustainability