Answer the following statements true (T) or false (F)
1. The first web browser was named Mosaic.
2. Web 2.0 signifies a stage of World Wide Web development.
3. In general, website page copy is written so that users read every word.
4. A blog is an example of long-form web copy.
1. TRUE
2. TRUE
3. FALSE
4. TRUE
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Strict adherence to the rules of English
a. Are essential for every type of ad copy b. Impress clients with your education c. Are less important than communicating your message to the desired audience d. Always annoy poorly educated readers
Sam’s doctor told him that he has high-cholesterol and needs drastically cut the red meat and saturated fat in his diet. For the next week he only eats chicken at dinner and is carefully reading all of the labels on his food. What stage would best describe where Allice is in terms of changing behavior?
a. contemplation b. action c. precontemplation d. maintenance
Silvio Berlusconi, elected prime minister of Italy 3 times, achieved his position by ______.
A. owning television and radio outlets and utilizing his position to change the media in his favor B. allowing the media to portray him however they chose C. demanding the citizens elect him D. being an outstanding individual
Target stores identify pregnant women who might want baby product coupons by ______.
A. tracking their medical records B. having them register at the Target website C. having friends recommend them through Facebook D. tracking the products they buy at the store