Briefly discuss how brand management is affected by social media and how a company can use social media to its advantage
What will be an ideal response?
Brand positioning is affected by social media such as blogs, discussion forums, and online evaluation services. As a result, many companies have expanded and decentralized the media channels they use to promote their brands. Small brands with active Internet presences can appear to be bigger to consumers, while large brands can use social media to connect with consumers on a more emotional and personal level.
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An electronic time management system is a computer based system that captures, stores, and reports time
Indicate whether the statement is true or false
False subjects are __________________
a. recursive b. abstractions c. divergent d. powerful
New market space is best described as
a. markets that are new to the company. b. markets and products that are new to the company. c. customers who are underserved by current offerings in the market or previously unidentified market segments. d. a critical source of competitive advantage e. an opportunity that is best left to established companies.
A bankruptcy trustee is a ________
A) legal representative of a debtor's estate B) claimant to the debtor's estate on behalf of a creditor C) federal government official responsible for supervising a bankruptcy case D) bankruptcy judge, appointed by a U.S. Bankruptcy Court