In the three -step flow of communication __________________ goes through several intermediaries and recycles back in real time increasing the speed in which information flows.
a. Buzz marketing
b. Traditional media
c. Word of mouth
d. Viral marketing
c. Word of mouth
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Indicate whether the statement is true or false
Which of the following should be included in the cost of land?
A) cost to build sidewalks on the land B) cost to clear the land of old buildings C) cost of installing signage D) cost of installing fences
Hugh Willmott (2002) applied two concepts from George Orwell’s 1984 to highlight the dark side of organizational culture: one is ‘Newspeak’, and the other is _________ which refers to the capacity to hold mutually contradictory views at the same time.
a. Big brother b. Oceania c. Doublethink d. Corporate culture
Which of the following will correctly calculate the total slack in an activity?
A. LS - LF B. LS - ES C. LF - EF D. LF - ES E. Either LS - ES or LF - EF