In a marketing decision, constraints refer to
A. the internal factors affecting whether to select one alternative over another.
B. the internal factors that determine who in the organization selects the best problem to fit the hypothetical solution.
C. the external factors affecting the number of people who can work on a solution to a problem.
D. the restrictions placed on potential solutions to a problem.
E. the number of possible alternatives in a company's solution set.
Answer: D
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