List and describe the seven primary motivations for mobile app usage.

What will be an ideal response?


Answers should include a description of each of the seven primary motivations for mobile app usage.

"Me time"-seeking relaxation or entertainment 
Socializing-interacting with other people 
Shopping-seeking a product or a service 
Accomplishing-managing finances, health, and productivity 
Preparation-planning for upcoming activities 
Discovery-seeking news and information 
Self-expression-participating in hobbies and interests

Business

You might also like to view...

Individuals who are extroverted tend to become more involved in the business-to-business buying process than introverts

Indicate whether the statement is true or false

Business

________ is a type of depth interview that attempts to locate personal sore spots related to deeply felt personal concerns

A) Hidden issue questioning B) Symbolic analysis C) Laddering D) None of the above

Business

List and explain the four possible intermittent reinforcement schedules.

What will be an ideal response?

Business

To prove an express warranty, some courts require evidence that the buyer relied on the seller's statement

a. True b. False Indicate whether the statement is true or false

Business