Which of the following is NOT recommended in discussing price in a sales message?
a. Introduce price only after presenting the product and its virtues.
b. Keep price talk out of the first and last paragraphs, unless price is the distinctive factor.
c. Mention price in a complex or compound sentence that relates or summarizes the benefits of the product.
d. All of the above are recommended.
D
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Which of the following is a reason a predecessor auditor can decline to reply to a firm's current auditor?
a. Data is under court order. b. They must always respond. c. The client does not approve of confidential information being shared. d. Both A and C are correct.
A company launching a new product must first decide ________
A) where to launch the product B) the sample size of the market C) when to launch the product D) the viability of a global launch E) the budget for print advertising
The way people see themselves and the way they believe others see them is referred to as
A. individualized perception. B. personal perception. C. self-actualization. D. self-concept. E. self-evaluation.
The five generic competitive strategies are not characterized by a________ strategy.
A. broad differentiation B. high-cost C. low-cost provider D. best-cost E. narrow differentiation