What is the theory stating that context influences expectations for how interactions will occur?
A. social comparison theory
B. expectancy violations theory
C. accommodation theory
D. social exchange theory
B. expectancy violations theory
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When resources like direct materials, labor, or time are scarce, the goal is to maximize the contribution margin per unit of scarce resource
Indicate whether the statement is true or false
Spoken global English is diverse; written global English is ______________
a. also diverse b. inconsistent c. more standardized d. incomprehensible
Inventories that are in transit in containers or trucks are ______.
A. known as pipeline inventories B. known as in-house inventories C. relatively small in global supply chain (as compared to domestic supply chains) D. known as en route inventories
Which of the following would be a type of non-cost differentiation for a new venture?
a. Superior product b. Branding superiority c. Channel superiority d. All of the above