In a decentralized system, individuals who oversee management of the entire product category and focus on the strategic role of the various brands in order to build profits and market share are known as
A. category managers.
B. account executives.
C. account supervisors.
D. art directors.
E. media planners.
Answer: A
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Which of the following items is not a control plan of the purchasing process?
a. minimize inventory carrying costs b. approved purchase order c. compare vendors for favorable prices, terms, quality, and product availability d. PO confirmation to requesting department
Working capital is the excess of a company's current assets over current liabilities
a. True b. False Indicate whether the statement is true or false
Why can deontology be problematic for a business?
a. Compulsive or consistent honesty is not conducive to good management. b. Respecting every stakeholder or customer equally is likely not sound business practice. c. Constantly seeking the welfare of the poorest members of society is at odds with seeking a company’s profits. d. Seeking the benefit of the majority can be detrimental to some key stakeholders in the minority.
When the corporate bond market becomes less liquid, other things equal, the demand curve for corporate bonds shifts to the ________ and the demand curve for Treasury bonds shifts to the ________
A) right; right B) right; left C) left; left D) left; right