Which of the following elements of the marketing communications mix consists of a collection of incentive tools, mostly short-term, designed to stimulate quicker or greater purchase of particular products or services by consumers, or the trade?
A) advertising
B) public relations
C) sales promotion
D) events and experiences
E) personal selling
C
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Kevin transfers $10,000 to his brother to pay off a loan. Two months later, Kevin files for bankruptcy. This transaction can be voided by the bankruptcy trustee.
Answer the following statement true (T) or false (F)
Significant influence of one company over another has been defined by the accounting profession as the ownership of what minimum percent of the second company's stock?
a. 20% b. 50% c. 100% d. 30%
Privity of contract is the legal principle that third parties are subject to obligations under
a contract and are entitled to its benefits. Indicate whether the statement is true or false
A business activity which is local and intrastate in its scope may be regulated by Congress under the commerce clause if it affects interstate commerce
Indicate whether the statement is true or false