Explain the role that "order qualifiers" and "order winners" play as the interface between marketing and operations.
What will be an ideal response?
The student's answer to this question should indicate the usefulness of articulating and differentiating between order winners and order qualifiers. In essence, these factors should indicate the essence of what is required to compete in the marketplace and the ways that the product or service, itself, differentiates itself from competing products and services.
Feedback: This topic is discussed in the text under the heading "Order Winners and Qualifiers: The Marketing-Operations Link."
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Indicate whether the statement is true or false
Dex and Carmen are in an auto accident. Dex offers Carmen $2,000 if she promises not to pursue her potential legal claim against Dex. Carmen agrees. Later, Carmen discovers that it will cost $1,500 to repair her car and $4,000 to cover the medical expenses for a latent injury. Refer to Fact Pattern 12-5. The agreement between Dex and Carmen is
A) a covenant not to sue B) accord and satisfaction. C) a release. D) promissory estoppel.
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Indicate whether the statement is true or false
A(n) _______ event occurs when something happens inside the system that triggers the need for processing
a. logical b. state c. external d. temporal