Which of the following is true of competitive marketing intelligence?
A) It can predict a firm's future but not the pattern of forces in the market.
B) It cannot be collected from internal sources of a firm such as employees and the sales force.
C) It requires inside information from a competitors' internal database.
D) It can be obtained from information that is available in the public domain.
E) It can be obtained from online databases only through subscription and a fee.
D
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Because of its recent high growth in the national market, Mable Inc., an online cosmetics retailer, has divided its U.S. market into segments and is charginga flat freight rate to all customers in a given segment. In this scenario, Mable Inc. plans to adopt freight absorption pricing.
Answer the following statement true (T) or false (F)
The role of the steering committee includes
a. designing the system outputs b. resolving conflicts that arise from a new system c. selecting the programming techniques to be used d. approving the accounting procedures to be implemented
Which step are you on in the procedure for conducting one-way analysis of variance if you are decomposing SSy into two components using the equation SSy = SSbetween + SSwithin?
A) decompose the total variation B) measure the effects C) test the significance D) interpret the results
That culture does not always stand in the way of market entry is illustrated by
A. French unpasteurized cheese sales in the U.S. B. Greek citrus sales in Africa. C. Starbucks' success in China. D. Caterpillar's Swiss tractor sales.