Advertisers can measure the relative effectiveness of a direct-marketing program quickly by using
A. the breakeven point.
B. net sales.
C. cost per order (CPO).
D. cost per thousand (CPM).
E. reach and frequency.
Answer: C
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Which of the following is an example of a barrier in cross-cultural communication?
A. You are trying to get through to a colleague on the telephone, but you keep getting a buy signal. B. Men are less likely than women to indicate that they are unsure about an issue. C. The "OK" hand symbol means "all right" or fine in the United States, but is considered an insult in parts of Europe. D. Those over the age of 70 are significantly less likely to use any form of social media. E. Due to a hurricane affecting the East Coast, all Internet connections are down for thousands of miles.
A marketing plan usually spells out the time schedule for a marketing strategy as well as the time-related details.
Answer the following statement true (T) or false (F)
A ________ is a short-term, unsecured promissory note issued by firms with a high credit standing. These notes are primarily issued by commercial finance companies
A) line of credit B) commercial paper C) revolving line of credit D) T-bill
What differences do we notice between the marketing efforts of Merck and Pfizer?
What will be an ideal response?