A few years ago, a company brought a miniature version of its cereal bars to market. The nugget-sized product was very successful because it was not messy. Another company recently introduced a similar product under its own brand
Mini-cereal bars are most likely in the ________ stage of their product life cycle.
A) introduction
B) youth
C) growth
D) maturity
E) extension
C
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Disintermediation via the Internet has resulted in ________
A) higher prices B) stronger brand loyalty C) greater emphasis on personal selling D) well-established brand names E) greater consumer buying power
The level of production that provides complete utilization of all facilities and personnel, but allows for some idle capacity due to operating interruptions such as machinery breakdowns, idle time and other inescapable inefficiencies is:
a. practical capacity. b. theoretical capacity. c. budgeted capacity. d. normal capacity.
Why is a BATNA a good source of power?
What will be an ideal response?
To generate ideas for new products, some firms will purchase the rights to use another firm's technology. This is known as
A. consumer research. B. licensing. C. outsourcing. D. R&D. E. brainstorming.