Stetson cologne has positioned its brand using the tough, cowboy image. This is an example of product positioning by:
A) product user
B) product class
C) use or application
D) cultural symbol
D
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Merchandise is ordered on June 13; the merchandise is shipped by the seller and the invoice is prepared, dated, and mailed by the seller on June 16; the merchandise is received by the buyer on June 18; the entry is made in the buyer's accounts on June 19. The credit period begins with what date?
A) June 13 B) June 16 C) June 18 D) June 19
Which of the following statements is NOT true about nonprofit evaluation programs
a. they take a set of baseline measures on key variables and them revisits them when the campaign or project is completed. b. a way to reduce negative word-of-mouth and engender loyalty c. a survey approach for target audience satisfaction d. a substitute for survey research of target audience satisfaction e. a source of negative information that could lead to employee reprimands
Cover Board Inc. is a company that designs and prints advertisements on coffee sleeves used on cups sold in coffee shops
To find clients to advertise on the coffee cup sleeves, the company sends a representative to other companies to explain them the benefits of advertising on these sleeves. In this case, which of the following promotional strategies is used by Cover Board Inc.? a. Mass communication b. Implicit communication c. Personal selling d. Sales promotion
If an assignment problem consists of 6 workers and 7 projects:
A) one worker will not get a project assignment. B) one worker will be assigned two projects. C) each worker will contribute work toward the seventh project. D) one project will not get a worker assigned. E) The problem cannot be solved by assignment method.