In Poor Richard's Almanack, Benjamin Franklin wrote, "There are three things extremely hard: steel, a diamond, and to know one's self." What does he mean?
a. We must rely on societal norms to shape our self-concept, and because they are always changing, so too are our concepts of self.
b. Self-awareness has its foundation in a person's upbringing and is unchangeable after childhood.
c. Very few of us are born with the innate ability to decipher the factors that determine the self.
d. Developing self-awareness takes work and is a never ending process complicated by busy and information-filled lives.
Answer: d
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In recent years, the FTC has ______.
a. initiated action against food and clothing products that make unsubstantiated health and weight-loss claims b. avoided the use of its corrective measures c. reduced the term of its members d. made puffery its primary focus
An emotional appeal that reaches the audience through shared beliefs based on cultural heritage or faith is known as
a. hope. b. reverence. c. myth. d. pride.
What is commercial speech??
What will be an ideal response?
The first stage in the listening process is
a. responding. b. comprehending. c. understanding. d. receiving.