The primary purpose of informative communication is

A) to get and hold attention.
B) to be understood.
C) to explain or describe.
D) to provoke thought.


B

Communication & Mass Media

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We tend to pay attention to stimuli that are small, varied, and stagnant

Indicate whether this statement is true or false.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1.Regardless of the definition that is used, violence is found in over 50% of all entertainment programs. 2.The rate of verbal violence on TV has decreased dramatically over time. 3.Studies have showed that Hollywood has created a standard of beauty for both men and women that does not exist in nature. 4.Over time, the use of alcohol and illegal drugs has increased on TV shows. 5.With formulas, we are all fairly media literate.

Communication & Mass Media

A sound bridge can be ________

A) the aural equivalent of a dissolve B) a dominant sound at the end of one scene that carries over into the next scene C) the gradual emergence of the next scene's dominant sound D) all of these

Communication & Mass Media

One aspect of accuracy in informative speaking is

A) developing a speech that incorporates high levels of mythos. B) developing a speech that incorporates high levels of pathos. C) making the information in the speech especially easy for the audience to understand. D) recognizing that audience members act as gatewatchers.

Communication & Mass Media