What is the small subset of the population from whom you collect data called?
a.Population
b.Sample
c.Database
d.Group A
ANS:B
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Which does not apply to a Web 4.0 type website?
A) real time communication B) customer engagement C) static content D) cloud technology
During which stage of the consumer decision-making process are evoked sets and evaluative criteria relevant?
A. information search B. purchase decision C. alternative evaluation D. postpurchase evaluation E. problem recognition
Which of the following is NOT a step in the strategic planning process?
A) establish the business mission B) define the business objectives C) develop the business portfolio D) identify the business vision E) evaluate all members of the supply chain
Which of the following is true of the sociological school of law?
A) It is parallel to the positivist school of law and shares the same chief tenets. B) Adherents of the sociological school seek to change the law by surveying case precedents and statutory law. C) The sociological school requires a legislator or judge to make an inventory of community interests. D) This school of law is very predictable with regard to individuals and businesses.