Who championed the concept of brand imaging when he said, "give your product a first class ticket through life?"
A) Sam Walton
B) David Ogilvy
C) Jack Trout
D) Donald Trump
Answer: B
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When a speaker faces an unfamiliar audience, one of the best strategies to use for an introduction would be
a. suspense b. statistics c. a rhetorical question d. a personal reference
Which of the following is an example of a primary source?
A) a research report in an academic journal B) a book review C) an encyclopedia entry D) a newspaper article reporting on recent communication research
Which of the following is an example of direct perception checking?
A) looking for cues in a person's voice to confirm your perception B) listening more attentively C) asking someone if your perception is accurate D) ignoring unimportant details about a person's appearance or behavior
Martial stability is more closely linked to equitable divisions of money and material possessions
Indicate whether the statement is true or false