What is the ad element that draws the reader in with a benefit?

a. the proof of claim
b. the headline
c. the call to action
d. the footer


b. the headline

Communication & Mass Media

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The Hutchins Commission said journalists’ paramount responsibility is to get the story first

Indicate whether the statement is true or false.

Communication & Mass Media

Today's college students most frequently use which technology?

A. Laptop computers B. Desktop computers C. Cell phones D. Game consoles

Communication & Mass Media

most important for an effective image management campaign?

What will be an ideal response?

Communication & Mass Media

Smell and taste are known as

a. chemical senses. b. sensory factors. c. perception communication. d. olfactory and gustatory input.

Communication & Mass Media