Further purchase and re-evaluation are components of which stage in the consumer decision process?

a. information search
b. evaluation of alternatives
c. purchase act
d. post-purchase behavior


Answer: d. post-purchase behavior

Business

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Identify Howe's four categories of crowdsourcing

What will be an ideal response?

Business

Salesperson Performance Tracking Marketing Dashboard at MooreChemConsider the Marketing Dashboard above, which includes metrics for salesperson performance tracking for MooreChem. As a MooreChem sales manager, you note that one of your salespeople has exceeded his sales target but is well below his profit goal. The best explanation for this performance is

A. the salesperson is selling too many low margin products. B. the salesperson has not made enough sales calls. C. the salesperson's sales quota is too low. D. the salesperson's sales quota is too high. E. the salesperson is selling too many high margin products.

Business

The cost of quality refers specifically to the costs associated with avoiding poor quality or those incurred as a result of poor quality.

Indicate whether the statement is true or false.

Business

Barton & Green is an MNC based in the United States that provides a wide range of software development products. Executives at the firm are considering the idea of outsourcing the company's IT infrastructure

Which of the following best supports the argument that Barton & Green should outsource its IT infrastructure to TMC Enterprises, one of the best IT infrastructure maintenance firms in India? A) The main competitor of Barton & Green outsources all IT functions. B) Outsourcing will enhance Barton & Green's competitiveness. C) Barton & Green's employees frequently need IT support, so it is best to outsource the IT infrastructure. D) Barton & Green has proprietary technology and processes.

Business