An appeal to gain is based on which theory?
a. risk versus reward
b. expectancy-outcome values
c. investment/payoff
d. potential outcome
Answer: b
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All of following were subjects that expanded the audience for magazines in the 1800s except:
a. women’s issues b. literature and the arts c. politics d. personal finance
An informative presentation is designed to
a. enlighten, clarify, and correct. b. enlighten, amuse, and correct. c. enlighten, inspire, and correct. d. enlighten, influence, and correct. e. inspire, influence, and motivate.
Research shows that immediately after a lecture, listeners recall about 75 percent of what the speaker said.
Indicate whether the statement is true or false.
Using word concepts in a questionnaire is a way to discover audience attitudes toward specific issues.
Answer the following statement true (T) or false (F)