In a push manufacturing system, ______.
a. demand is forecast using historical data
b. demand is forecast using future trends
c. production is based on actual customer demand
d. production is based on government regulations
a. demand is forecast using historical data
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Which form of marketing research involves talking with people in their homes or offices, on the street, or in shopping malls?
A) individual interviewing B) focus-group interviewing C) telephone interviewing D) mail questionnaires E) observational research
When the interviewer says Describe a time when you worked successfully as a member of a team, your best response will be to A) reply that you have been a member of so many successful teams that no particular instance stands out
B) say that you not only enjoy teamwork, especially problem-solving groups, but also work well independently. C) tell a success story about a specific group project, your contributions, and the results. D) list the names of all work teams on which you participated and stress that all were successful.
Which of the following is NOT part of the capacity planning process?
a. to determine future capacity requirements b. to determine extent of overtime and subcontracting required c. to develop capacity alternatives d. to analyze available capacity and identify capacity gaps
Advertising is
A. any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor. B. the designing and distribution of novelties, point-of-purchase materials, store signs, contests, catalogs, and circulars. C. direct communication between sellers and potential customers. D. the main form of publicity. E. All of these are included in Advertising.