Most modern companies are public relations oriented since their main focus is on the bottom-line.
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False
To date, few companies are structured with a public relations orientation; most are still marketing oriented, perhaps due to marketing's bottom-line focus.
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1. In the planning/control cycle, managers take corrective action by correcting deviations in the plan being carried out or by improving future plans. 2. Mr. Smith, CEO of an auto dealership, has been working on the two planning steps of the planning/control cycle with his managers. To do this, Mr. Smith and his managers need to make their plan and then carry out the plan. 3. Donna's Restaurant is a popular café that specializes in home-cooked meals, friendly service, and a menu that contains vegan and vegetarian dishes, (menu items that no other restaurant in the area offers). Donna's Restaurant is engaging in strategic positioning by offering the unique menu items of vegan and vegetarian dishes. 4. A and B Office Supply, a small family-owned company, sells high-priced desks, some as expensive as $10,000, to executives in its area. Very few companies have chosen to market this product, and A and B has enjoyed record profits over the last 25 years. A and B Office Supply is an example of a company that would typically not choose to utilize strategic planning.
Most asset-based loans are financed against inventory and less often against accounts receivable.
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Electronics International has experienced a significant decline in sales for SweetTunes, its MP3 player, during the past two years
In response, the company has reduced its advertising and sales expenditures for SweetTunes in an attempt to improve short-run profits. Which term best describes Electronics International's strategy for SweetTunes? A) sales outsourcing B) product modification C) industry repositioning D) product harvesting E) marketing mix modification
A major problem women face in employment is balancing their managerial careers with their families.
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