Explain briefly about the big new idea in marketing
What will be an ideal response?
The new idea in business and marketing is that it is the responsibility of business to create value. This position is that profit can and should be aligned with creating economic and social value in any truly successful socially responsible business. It is the responsibility of business to make profits in a way that expands the total pool of value: economic and social. The new concept of shared value is the recognition that business has an opportunity and a duty to "expand the total pool of economic and social value" by recognizing that value is not defined only by customer-perceived benefits of a product and price, but also by the external costs and benefits to customers and society.
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Ted delegates a task, saying, "It's not much fun, but someone has to do it. Will you please do it for me?" Sue, the delegatee, says:
Identify the sender's communication ego state: as 1. CP - Critical Parent 2. SP - Sympathetic Parent 3. NC - Natural Child 4. AC - Adapted Child 5. A - Adult
Film studios use sophisticated marketing analytics, such as bioanalytics, to track audiences' physical reactions to films.
Answer the following statement true (T) or false (F)
The maturity matching approach to current asset financing uses long-term funds to finance all permanent asset requirements.
Answer the following statement true (T) or false (F)
The functions of a DBMS include all of the following EXCEPT: ____.
A. Ensuring that the data is protected and safe from attacks and unauthorized access B. Providing artificial intelligence to help with structured and unstructured decisions C. Storing important data for individuals, groups, and organizations D. Performing routine tasks