She is developing a TV spot and will make sure that it has a significant share of the market in play time

a. legitimacy
b. identification
c. penetration
d. participation


c

Communication & Mass Media

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A good leader is consistent in his or her style of leading regard¬less the group or the situation

Indicate whether the statement is true or false

Communication & Mass Media

Your goal as a speaker should be to _______ your nervousness

a. eliminate b. spread c. increase d. manage

Communication & Mass Media

In the field of communication theory, which of the following traditions places great emphasis on people's perception and their interpretation of their own experience?

A) the phenomenological tradition B) the semiotic tradition C) the cybernetic tradition D) the socio-psychological tradition

Communication & Mass Media

Bill transitioned to his third main point with the words, "Finally, good study habits require evaluating what works and what doesn't." What type of transition did Bill use?

A) Ordering B) Contrasting C) Summarizing D) Reinforcing

Communication & Mass Media