Monroe?s Motivated Sequence is an organizational pattern that utilizes a five-point pattern to
direct the audience to take a specific action. We are subjected to commercials every day that
implement this technique.
First, name each of the five points of Monroe?s Motivated Sequence
in the proper order. Then, create the dialogue for a brief commercial for one of the following
products or one of your own choosing:
- Mrs. Weasley?s Laundry Detergent
- Sparkling Bubbly Lemon-Lime Soft Drink
- Vroom-Vroom Motor Oil
- Kissy-Face Lipstick
- The latest Shrek movie
- The newest version of a cell phone
What will be an ideal response?
Students should include the following:
1. Attention step
2. Need step
3. Satisfaction step
4. Visualization step
5. Call to action step
You might also like to view...
As a group decision-making tool, voting works best when
a. a group is pressed for time. b. the issue is not highly controversial. c. a group is too large to use any other decision-making method. d. there is no other way to break a deadlock. e. any of the above occurs.
You have been given the assignment of writing an informative speech for your public speaking class. Choose a topic based on your personal interests or experience and explain how you could develop that topic and relate it to your audience
What will be an ideal response?
As Sophia explained the complex process of creating a wedding cake, she stopped periodically and repeated the steps she had already covered to make sure everyone was following her process. Sophia was attempting to avoid information overload
Indicate whether the statement is true or false.
The term used to describe a person’s readiness to perform a specified action is:
a. intention b. self-efficacy c. attitude d. normative influence