A society's ________ are expressed in how people view themselves and others, organizations, society, nature, and the universe
A) social codes
B) cultural values
C) demographics
D) public policies
E) norms
B
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Ford Motor Company issuing a recall that requires customers to schedule appointments with car dealerships to repair faulty igniters would have the greatest impact on the ________ component of its marketing mix
A) promotion B) price C) product D) packaging E) place
The ____________ principle is based on the belief that it is the employee’s responsibility to honor the commitments he or she has made to the firm.
a. Reliability b. Responsiveness c. Self-respect d. Transparency
Which sentence is expressed correctly?
A) As expected the Midwest was hit with freezing rain and sleet over the weekend. B) If possible, please send our order by April 1. C) When approved our new website address will be published online.
Research on the adoption of technology services has identified five groups of customers. The group of customers who are highly motivated to try new technologies are called ________.
A. Explorers B. Avoiders C. Hesitaters D. Pioneers E. Skeptics