The potential savings in developing and marketing the product is the major advantage of
A. a geographic targeting strategy.
B. an undifferentiated targeting strategy.
C. a differentiated targeting strategy.
D. a specialized marketing strategy.
E. a niche marketing strategy.
Answer: B
You might also like to view...
Which of the following relationships between category of intangibles and amortization is false? Set Category Amortize I. Intangible assets with a finite life Yes II. Intangible assets with an indefinite life No III. Goodwill Yes IV. Internally developed unidentifiable intangibles No ? ?
A) Set I B) Set II C) Set III D) Set IV
All of the following are forms of utility created by marketing processes EXCEPT ________
A) form utility B) place utility C) time utility D) possession utility E) price utility
What items affect comparability of different divisions within the same company on the basis of EVA, ROI and RI?
The ____ markers are used in PL/SQL to identify a label.
A. <> B. "" C. << >> D. :=