Using Jackson Katz’s (1999) work on media and masculinity and Jean Kilbourne’s (1979) work on portrayals of feminine beauty in media, explain the real-world impact these portrayals of masculinity and manhood and feminine beauty have had on our lives.
What will be an ideal response?
Katz notes that cultural codes and ideals of masculinity and manhood are created and reinforced through the media. Many of these codes are aggressive and violent, leading to more violence among men and more violence perpetrated by men. Kilbourne notes that mainstream portrayals of thinner, more waifish and younger women have sent powerful and destructive messages about what it means to be beautiful. She notes these messages also send powerful and negative messages about how women should expect to be treated in our society.
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Idea generation is the stage in the new-product development process in which
A. ideas are test-marketed with consumers to determine if they should be developed further. B. it is determined if the idea fits into the company's marketing strategy and should be developed. C. the company determines the direction it will take in developing new products. D. a collection of product concepts is generated for determining potentially viable new products. E. prototypes are developed to test new product ideas.
In the method of ________, constraints as multiples of multiplier ? are subtracted from the objective function, which is then differentiated with respect to each variable and solved
Fill in the blank with correct word.
The ________ is a leader in education and all aspects of quality improvement
What will be an ideal response?
Use this information for questions that refer to the Sporting Products, Inc. (SPI) case.Randy Todd, marketing manager for Sporting Products, Inc. (SPI), is thinking about how changes taking place among retailers in his channel might impact his strategy.SPI sells the products it produces through wholesalers and retailers. For example, SPI sells basketballs to Wholesale Supply for $8.00. Wholesale Supply uses a 20 percent markup, and most of its "sport shop" retailer customers, like Robinson's Sporting Goods, use a 33 percent markup to arrive at the price they charge final consumers. However, one fast-growing retail chain, Sports Depot, uses only a 20 percent markup for basketballs, even though it pays Wholesale Supply the same price as other retailers. Furthermore, Sports Depot
occasionally lowers the price of basketballs and sells them at cost, to draw customers into its stores and stimulate sales of its pricey basketball shoes.Sports Depot is also using other pricing approaches that are different from the sports shops that usually handle SPI products. For example, Sports Depot prices all its baseball gloves at $20, $40, or $60-with no prices in between. There are three big bins, one for each price point.Randy is also curious about how Sports Depot's new strategy to increase sales of tennis balls will work out. The basic idea is to sell tennis balls in large quantities to nonprofit groups, who resell the balls to raise money. For example, a service organization at a local college bought 2,000 tennis balls printed with the college logo. Sports Depot charged $.50 each for the tennis balls, plus a $500 one-time charge for the stamp to print the logo. The service group plans to resell the tennis balls for $2.50 each and contribute the profits to a shelter for the homeless.Randy is not certain if Sports Depot's ideas will affect SPI's plans. For example, SPI is considering adding tennis racquets to the lines it produces. This would require a $500,000 addition to its factory, as well as the purchase of new equipment that costs $1,000,000. The variable cost to produce a tennis racquet would be $20, but Todd thinks that SPI could sell the racquet at a wholesale price of $40 each. That would allow most retailers to add their normal markup and make a profit. However, Sports Depot may sells the racquet at a lower than normal price.Randy Todd could use break-even analysis with his tennis racquet decision to A. reveal the combination of quantity and price that gives the highest profit. B. compare the break-even quantity for different prices with the likely level of demand. C. set the most profitable price. D. determine Wholesale Supply's likely selling price. E. estimate future sales.