For the past two years, Swen Johannsen, owner/general manager of Swen's Fine Duds, a local men's clothing store, has fought to stay in business. In the face of increasing competition, Swen has tried several tactics: aggressively promoting price-slashing sales to drive his competitors' customers to his doors; attempting to cut costs by leveling out sales and inventory through seasonal sales; as well as lining up contracts with wholesalers in advance of seasonal rushes (e.g., summer swimwear) to prevent inventory depletion. He has even recruited the president of the chamber of commerce to sit on his board. None of these tactics have been successful. Now, Swen is considering a deviation from his current business to one that might be more suitable, perhaps a formal wear/tuxedo rental and
retail shop or a boutique Western wear store. Swen is using ________ as his final tactic.
A. cooptation
B. buffering
C. domain selection
D. independent action
E. smoothing
Answer: C
You might also like to view...
A company issued $300,000 of 20-year, 8 percent bonds at 96. If interest is paid semiannually, the entry to record the amount of bond interest expense recorded (assuming the straight-line method of amortization) on any interest date is:
A) Bond Interest Expense 12,000 Cash 12,000 B) Bond Interest Expense 24,300 Unamortized BondDiscount 300Cash 24000 C) Bond Interest Expense 23,700 Cash 23,700 D) Bond Interest Expense 12,300 Unamortized BondDiscount 300Cash 12000
The information in the body of a press release should be presented ________
A) with embedded HTML B) from general to specific C) without any quotations D) in all uppercase letters E) as a list of bulleted facts
In considering equity and debt financing, which of the following statements is generally true?
A) The lower the measure of the long-term debt to equity ratio, the greater the likelihood that the company will have difficulty in meeting its obligation in some future period. B) Interest and dividend payments are not required to be made by the issuing company. C) The higher the measure of the debt to equity ratio, the greater the likelihood that the company will have difficulty in meeting its obligation in some future period. D) Most companies prefer to have no debt and rely exclusively on equity financing.
The use of wearable devices and personal health trackers and applications has __________ in recent years.
What will be an ideal response?