Jane tried to make her point clear and relevant to her listeners by pointing out the similarities between conducting a job search and shopping. What essential feature(s) of the speech to inform was she relying upon?

a. clarity
b. the association of new ideas with familiar ones
c. motivational appeal
d. packaging or clustering ideas


b. the association of new ideas with familiar ones

Communication & Mass Media

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The subject matter of your speech is conveyed in your

a. topic. b. general purpose. c. specific purpose. d. primary thesis.

Communication & Mass Media

People who do not interrupt the speaker, provide supportive listening cues, and maintain eye contact while listening practice what kind of listening?

A) polite B) empathic C) active D) critical

Communication & Mass Media

When making a toast, what should the speaker do?

A) memorize the toast for smooth delivery B) be spontaneous C) review the day?s events D) always use humorous comments

Communication & Mass Media

In the Summative Model, the content of beliefs is____________.

a. summed with belief strength b. irrelevant c. one of the determinants of attitude d. used to determine attitude strength

Communication & Mass Media