Conventional supermarkets still sell a majority of food merchandise, but they are under substantial competitive pressures. Who are the emerging competitors and what can they offer customers that conventional supermarkets do not?
What will be an ideal response?
Students should be able to identify other food retailers, full-line discount chains, supercenters, warehouse clubs, extreme-value retailers, convenience stores, and restaurants. Among the competitive offerings they might include selection, price, assortment, value of the shopping experience, convenience, and so on.
You might also like to view...
________ is a nontraditional form of advertising that blends marketing and recreation through television, film, music talent, and technology.
A. Publicity B. Direct response promotion C. Sales promotion D. Branded entertainment E. Flighting
The situation in which the data needed for a process activity is available and stored in an accessible location is called an information silo
Indicate whether the statement is true or false
____________ are good examples of the limits to arbitrage because they show that the law of one price is violated.
I) Siamese twin companies II) Unit trusts III) Closed end funds IV) Open end funds V) Equity carve outs A. I and II B. I, II, and III C. I, III, and V D. IV and V E. V
Cindy could not believe what she saw as she walked past the open door of the office she shared with another sales representative, Marvin. Marvin appeared to be digging through her trashcan. Initially she thought, "How strange.". Then she realized that she had thrown notes about key prospects in to her trashcan. Could it be that her colleague was going through her trash to generate leads for
himself? Marvin was the number one representative in the company and the darling of the sales manager. Cindy thought to herself, "What should I do now?" Should Cindy tell her sales manager what she observed?