Posting a firm's Web address on a shopping bag used to carry merchandise sold at a brick-and-mortar store is a form of:
A) brand reinforcement
B) brand spiraling
C) interactive marketing
D) virtual marketing
B
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Managers at Thomas Canyon Credit Union have given employees raises year after year based on what they had given the year before, even though now their employees were quite underpaid compared to similar positions with other credit unions. This is an example of a(n)
A. anchoring and adjustment bias. B. escalation of commitment bias. C. sunk-cost bias. D. availability bias. E. representativeness bias.
Trend analysis is another name for ____________________ analysis
Fill in the blank(s) with correct word
Consumers are good examples of dependent variables
Indicate whether the statement is true or false
The administrative body that regulates the sale of securities is the ____________________
Fill in the blank(s) with correct word